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OUR DESIGN THINKING
Our design thinking for Little Dessert Shop centred on creating a brand experience that feels joyful, welcoming, and timeless. We focused on building a visual and digital identity that resonates across generations—playful enough to excite younger audiences, yet considered and consistent enough to support long-term brand growth. Through vibrant colour, character-led design, and intuitive digital journeys, we ensured the brand feels instantly recognisable and emotionally engaging, while remaining scalable across locations, campaigns, and future expansion.
