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OUR DESIGN THINKING
At the heart of the Burger Boi brand redesign was a strategy grounded in clarity, personality, and purposeful impact. We approached the project with a deep understanding of Burger Boi’s bold, flavour-forward identity and set out to visually articulate what makes the brand unforgettable. Our design thinking centred around elevating the vibrant spirit of American-inspired cuisine through bold typography, energetic colour palettes, and dynamic visual systems that evoke both appetite and attitude. We prioritised a flexible, modern aesthetic that feels at home across digital and physical touchpoints—from the website to packaging and in-store signage—ensuring every interaction reflects Burger Boi’s commitment to quality, creativity, and standout flavour. The result is a cohesive brand experience that feels as bold and engaging as the burgers themselves, helping Burger Boi cut through the competitive fast-food space with confidence and clarity.
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