Central Youth Theatre

We wanted to create a bold, vibrant identity that reflected the creativity, energy and community at the heart of CYT. Built around the idea of “One Stage, One Family”, we developed a fresh visual system using a bright, expressive colour palette, distinctive typography and a series of member icons representing CYT’s different groups. The branding was then carried through into a new website, creating a consistent digital experience that makes the organisation’s programmes and opportunities easy to explore. The result is a flexible, contemporary identity that brings the whole CYT community together while giving young people a brand they can connect with.