Writing SEO Friendly Content For Your Website
How can you produce content for your website that will work for the betterment of your brand?
So what exactly is SEO Friendly content? This is content that is written paying attention to how search engines might view it. However, you should bear in mind that you are writing for people and not for search engines. The main focus of SEO friendly content is to keep both the users and search engines happy.
Write High Quality Content
One of the best ways to get people to read your content is to write useful and engaging content. If your content is relevant to your industry and your consumers, then you are more likely to get real people reading it and sharing it. This is of benefit as most of the search engines reward sites that have high quality and relevant content. Low quality content will not get you ranking high within Google or the other search engines.
Ensure your content is void of any grammatical errors or typos as your credibility could be affected by the accuracy of your content. Always proofread your content before you publish.
Write Unique and Original Content
Search Engines will help your content get more exposure if you write unique and original content as they endeavour to filter out duplicate content. They do not want to show results which contain the same content for users sake.
Use Keywords Wisely
Have your keywords in your title, meta-tags and within the body of your content. Be mindful of overusing keywords as most users are becoming more and more aware of keyword abuse, and will view the content as produced for the search engine rather than them.
Rather than repeating keyword or keyword phrases many times in the content, think about where you can place them and how prominent they are. Keyword stuffing is strongly against Google guidelines.
I have covered some easily actionable ways to enhance other elements of your on-site SEO within my previous article.
Use Headers and Subheaders
Making use of headlines or subheaders provides some structure and organisation to your content. People are more likely to find the content easier to read and skim through and therefore more likely to share the content.
The header is very important to let the search engines know what your page is about and will help users decide whether it is something they want to click and read. When choosing a header for your article or page, think about what users will be searching for and how you can answer their search query.
Use Optimized Images
Images generate a great amount of traffic from image based search engines. Use relevant images with the alt text attribute in your content to get your content showing up in image searches. By adding the alt text you are informing the search engine what the image is about. Images make the content more interesting and encourage users to read through the content.
Optimize the size of the photos so that they are as small as possible without sacrificing their quality. Large pictures that haven’t been optimised will slow down the page’s loading time and this will affect elements of your SEO. Users tend to get frustrated when waiting for content to load and will end up leaving the site leading to a high bounce rate.
Make Content Link Worthy and Shareable
Implement internal linking to your content to make it link worthy. Internal linking enhances the user’s experience. By having links linking to other content on your site will encourage more people to spend time on the site and visit more pages.
Users who have had a good experience on your site may possibly share your content with others using email or social media. The more people that share the content will make Google deem it as important as it takes into consideration the number and quality of social shares and links.