Controlled Solutions Group is the premier name in security and provider of controlled guarding solutions, security
management & personnel, CCTV management and mobile patrols.
Business, Customer & internal
Target & goal Planning
Responsive website with a
content management system
A website system connecting
all users, branches & bookings.
Full design service for
all areas of print
& all Online marketing:
SEO, SEM, PPC, Social
Controlled Solutions Group approached Win Media looking to propel their brand forward to reflect their national UK presence as an industry leader in the fields of security training and security services. Win Media provided a range of marketing services to Controlled Solutions Group to achieve this.
Alongside branding development, Win Media produced new print based work for the group, a full website and administration platform solution as well as a bespoke online marketing & SEO strategy. The brand has seen a significant increase in its national presence since the launch of the site.
Win Media worked with Controlled Solutions Group to update their branding for a UK wide push. Wanting to attract clients and security professionals from across the UK, the branding demanded a modern re-fresh to attract a wider demographic audience.
Print solutions ranged across flyers, stationery and corporate material to keep branding consistent alongside the UK-wide marketing push. Win Media provided design and print solutions to Controlled Solutions Group to ensure a steady brand tone was maintained throughout the print projects.
Alongside an visual solution, Controlled Solutions Group required a deeper online platform to manage the various elements of the business. Training courses, job listings and in depth case studies were all required on the website, driven by an administration platform that could be crafted bespoke to CSG’s requirements.
The solutions created by Win Media put the ownership of the website into the hands of Controlled Solutions Group. Admin’s easily update the various elements of the website within one easy to use, bespoke system.
With such a mixed targeting focus, Win Media was tasked with creating a website that not only incorporated these target areas but also presented the company as the industry leader across the UK for security based solutions. Working with groups such as Manchester United and AIM Awards, the website needed to promote the ethos and standard of service the group delivers on a daily basis.
All branches can interact and recieve the information via the CRM system
Under the main website, over 80 internal microsite branches exist.
All branch admin staff can upload and check unlimited jobs posts
With historically low search engine marketing results, Controlled Solutions Group’s new SEO strategy was built into the new website.
Competitor analysis, on-page targeting reviews and industry research all contributed to the crafting of a bespoke online approach which has seen Controlled Solutions Group drive their online presence to the forefront of their online target markets.
34% INCREASE
Organic
Visits
42% INCREASE
External
Website Visits
-32% INCREASE
Website
Bounce Rate
18% DECREASE
Avg Visit
Duration
|
Contact
Discover how far your business can go. Win Media provide comprehensive business branding, marketing and online solutions. Talk to us today for a friendly chat: hello@winmedia.co.uk |
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