5 Easily Actionable Ways To Improve Your Onsite SEO
There are many ways one could work with to improve on-site SEO, resulting in a higher page rank for your website. Below are 5 easily actionable ways you can work to improve your onsite SEO.
Use good content on your site. Good content is original, useful and grammatical error free content. A site without active SEO management can still perform well within the search engines as long as it has high quality content. Avoid using copies or rewrites of existing content that you can find across the web because it is difficult for search engines to decide which version of the content is more relevant to a given search query.
Use content that is useful and do not just post and publish for the sake of content. Invest time and effort to produce meaningful content that you know improves the advancement of your brand’s online presence and actively contributes to industry discussion.
Incorporate your keywords into your content, however do this sparingly and only when natural to do so. Google and users alike like content that is crafted for the reader rather than search engines. Users require a reason to spend time on your website, therefore if your content isn’t good your site bounce rate may suffer. Have a read on how you can use content to stay ahead in online marketing.
Title Tag and Meta Description
Add a Title Tag and Meta Description to your page. The Title Tag defines the title of the page. This tag displays the page title in browsers and search engine results. A descriptive Title Tag is important in helping search engines determine your webpages relevancy for certain target keywords.
The Meta Description is an accurate summary of your page content. By crafting a readable, compelling description using important keywords can improve the click-through rate for a given web page as users will be drawn to it. The Meta Description acts as sort of ‘Ad-Copy’ for your result within the search engines, so make it catchy!
The Title Tag and Meta Description appear in the header area of a webpage. Your website developer should place the Title Tag and Meta Description code into your website. On some open source website tools such as ‘wordpress’ you may install an SEO plugin tool to add Title Tags and Meta Descriptions on your site yourself.
Image Alt Tags
Search Engines can not see the images as a user does on your website, therefore you should use Alt tags on images on your page to give search engines context. This tag describes what is on your image and its function.
It is good SEO practice to use keywords and human readable captions. This is useful for the blind and visually impaired individuals that are using screen readers as it will tell them what is on the image.
Ensure you do not abuse Alt Tags and key-word pack the captions as search engines are generally not impressed by seeing the same text that many times and screen readers will keep repeating the same words over which may confuse visually impaired individuals.
Interlinking is ensuring you are actively including links to other pages within your website throughout the content. This gives users a clear journey through the site as well as informing the search engines your priority pages.
Internal linking also catches the eye of the user which will encourage users to stay on the site longer, leaving more time to encourage conversions’. For a blog page, have internal links linking to related posts and additional relevant content across your website. This will ensure users spend more time on your webpage. However, be careful not to add more than 8-9 links as it may look spammy, always think ‘does this link serve a purpose’.
URL structure is an element often overlooked by many websites, including top brands. Ensure your URLs are relevant, compelling, clean and accurate in order to help appeal to the search engines. Your website’s URLs be descriptive and brief so the user will have a good idea of what the page is about, even at a glance. If your site has several pages use categories to separate those pages. This helps the users and search engines find what they are looking for faster:
Shorter URLs are generally preferable. Use hyphens to separate the different parts of the URL for a cleaner, easy to read structure. Search engines, as well as users, treat hyphens as spaces and therefore find it easier to identify the page when hyphens are used.