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POSTED BY: Charlie Parkes - Content & Social Apprentice
POSTED ON: 16th February 2017



#FridayThoughts | 20/1

I hope you enjoyed my first #FridayThoughts post last week. I’m back with another this week so keep reading for my Social Media highlights of this week.

 

Spelling Police:

 

You might not expect to lose your job as a teacher after correcting a pupil’s spelling but this Teacher from Frederick County Public School in Maryland ended up getting fired from her position after a questionable tweet was sent to a student.

 

A student makes a request:

 

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To which Katie, a Teacher running the social media account, responded:

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As you can see the tweet has blown up and the School’s Twitter now has over 30k followers. I think the tweet was a bit of fun and maybe if it wasn’t directed at what I presume is a child it may have been taken a bit more lightly.

 

I think this highlights the importance of ensuring all of your Social Media team know exactly the kind of tone you want to project for your brand or organisation across Social Media as well as monitoring the kinds of posts they are publishing.

 

The Hashtags #KatiefromFCPS and #FreeKatie have since began circulating around Twitter with people expressing their love for Katie’s response and their dismay that she’s been fired.

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I think Colleen Murphy made a good point in her tweet, the users who were following the Twitter account prior to the incident were more than likely pupils of the school who are of a young age and may find tweets like that funny and light hearted. However, you could say it would promote cyber bullying or cause the child who posted the original tweet to be bullied etc.

 

Katie Nash has responded to the incident with grace:

 

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It’s a hard situation to weigh in on. I don’t feel like she should have been fired but as a Social Media management team you must comply with how a brand or organisation wants to project itself.

 

This could be a good lesson for both those who manage Social Media and those who have their Social Media managed for them in the way that you should always get controversial or slightly off brand tone posts reviewed before posting and in the same respect should always check your Social Media is being managed in way you are happy with.

 

Combating Fake News:

 

Facebook announced late last year that they were cracking down on the amount of fake news stories that circulate around the site and are now trialling fake news tool in Germany where users can report a story as ‘fake’ where third-party fact checkers then independently check each article to review its authenticity.

 

However, I feel there’s a huge flaw in this due to the sheer mass of users who use Facebook and the influx of people who will be now reporting news stories (often without reason, I imagine) and a third-party fact checker must now read the article and decipher its authenticity. Not only is this timely I imagine it is also a costly process for Facebook.

 

I came across an article on Forbes which talked about What if Facebook and Twitter made us read an article before we shared it? Which got me thinking that may actually be a good idea.

 

There are so many fake and misleading articles that get shared across Social Media that often tarnish brands and celebrities images through users not reading articles and instead reading the headline and deciding to share it.

 

Research shows over 60% of articles that are shared online have not been fully read.

 

I’m a victim of this myself and often find myself half reading articles and coming to a conclusion of my own without reading the full story.

 

But what does this mean for a content writer? Often newspapers and online outlets are coming up with Clickbait titles to try and draw users in to read their content. And if they are getting views on their content the majority of it isn’t being read.

 

As a Content Marketer it can be hard to create content that reaches and captivates your audience so I hope Facebook crack down on the amount of fake news outlets and stories that spread across the platform and in turn allow real, quality stories to shine through.

 

#RIPVine!

 

Vine has officially died, from the 17th January it’s officially offline and transitioned into The Vine Camera. I was so sad when I heard Twitter would be closing Vine. I used the platform for years and always loved the crazy, random videos users (including me at 15 years old, thinking I was funny) would come up with.

 

It blew up so quickly and so many talents became recognised because of it so it’s a shame to see it go. However, I can understand why it died out. A Social Network that relies solely on user creativity will always be short lived, in my opinion.

 

With Facebook and Twitter you can post thoughts, photos, videos and pretty much anything else in between, however, Vine challenges users to create something funny, original, interesting and all whilst being under 6 seconds long. Sounds easy enough but when this becomes somebody’s job or they find fame it can be hard to stay fresh and original.

 

Many Vine ‘stars’ have now turned to YouTube and Facebook as an outlet for their content as they feel it’s a much more stable and free way of creating and posting content.

 

Vine have announced they are leaving old vines on the online site. I’ve downloaded all my old Vines and I’m going to rewatch them and commemorate this great platform!

 

This concludes this weeks #FridayThoughts, I hope you enjoyed it and remember to catch up on last weeks post if you missed it. And remember you can always contact me at charlie@winmedia.co.uk if you or your brand needs help reinvigorating your Social Media in 2017.

 

 

 



POSTED BY: Charlie Parkes - Content & Social Apprentice
POSTED ON: 16th February 2017



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